Even – especially – the big guys just don’t ‘get’ it
I was doing some market esearch yesterday and surfing around Plunkett. I came across customer focused research and how that is changing. It seems that now, instead of marketers showing concepts to...
View ArticleHow come no one wants to speak to the customer BEFORE they do marketing?
Seth Godin, marketing guru, in a recent blog talks about the three circles of marketing radiating outward: 1. The outer circle: Take the information about the product that is given you and promote the...
View ArticleSo you think running with the pack is going to get you business? Think again.
The two shining examples of running with the pack come from the pharma world (just look at all those ads with happy smiling faces…the only thing that differentiates the ad and product category is the...
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